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How to Choose the Best Plus-Size Swimwear to Offer in 2025?

The plus-size swimwear market is booming. As a professional, offering a range suited to sizes 44 to 58 allows you to:

  • meet growing demand and build loyalty with a new customer base
  • position yourself as an inclusive and modern retailer
  • enhance your product line with items perceived as high-value

Three Key Criteria for Selecting Plus-Size Models

 

1. Structure & Support

For your demanding customers, prioritize styles that feature:

  • built-in underwires,
  • lined and deep cups,
  • adjustable and reinforced straps.

2. Flattering Cuts

Shaping one-piece swimsuits, tankinis, and high-waisted bikinis are especially popular. Look for styles with:

  • slimming visual effects (color block, chic or summer prints, vertical stripes, or clean sailor-style lines),
  • crossover or wrap necklines, or adjustable elements to suit different preferences,
  • a range of summer-friendly but subtle colors

 

3. Fabric Quality & Durability

Make sure your products:

  • dry easily in the sun,
  • are made from durable fabric,
  • our swimsuits meet these standards and are mostly made of polyamide (feel free to contact us for more details on this)

These features reduce returns and increase customer satisfaction!

► Plus-Size Swimwear Trends for Summer 2025

  • Tankinis with tropical or vintage floral prints
  • One-piece sports chic jerseys, with swimming back

High-waisted bikinis for your customers who prefer to camouflage their curves

 

► Why trust lingerie-wholesaler.com?

Our B2B platform is reserved for lingerie professionals and swimwear retailers. We offer:

  • regular arrivals in plus sizes (from 44 to 58)
  • economical bundles specially composed for resale
  • fast delivery in France, overseas territories, Europe, and even internationally

➡️ Discover our selection of plus-size swimwear here

➡️ Need more information? Contact us, we’ll be happy to help!

Updated June 20, 2025